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In Other Words, Let’s Use Other Words!

Church Ministry guru (& Slingshot Group Founder/Partner) Stan Endicott issued a challenge this week to those working to ‘advance’ & ‘aim’ the church forward:

I have talked to many worship leaders, pastors, leaders in general the past two weeks.

Can I just tell you that the overall, total usage of the “DNA” slogan is used in the following percentiles in the English language?

“DNA” – medical field – 45%

“DNA” – church culture – 35%

“DNA”- others – 20%

But people who track the usage of words in the English language expect the church culture to take the lead on the usage of “DNA” within the next 6 months. They think that within a year the church culture “folks” will be 60% of the overall usage of “DNA”in the English language.

In other words – let’s try to use other words.

The “passion” word, while previously was in the lead, is now coming in 4th place, behind “our culture”, “core values” and “DNA”.

Don’t google this. I make stuff up. – Stan Endicott

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